Net Strategist @ Strategist.Net
Maintenance



How would you like it if your newspaper had the same news everyday? Or the comic strips repeating themselves day after day after day? Yawn! You bet! Why should anyone visit your page and spend online time and telephone charges just to see the same stagnant page? Keeping your page fresh is the way you can keep people coming back to visit your page - provided of course, that you have some content to keep them coming back there.

In their initial enthusiasm, people put up webpages with great ideas and ambitions, but as time passes by, they start neglecting theos webpages. The end result is what you won't have to search too hard to find on the World Wide Web - cobwebbed pages. Pages that have been neglected, contain outdated news and information, and have the creator's flagging interest written all across them. Here are a few ways you can make visitors come back, time and again to your site:


Update Information
If you plan to update your page at a regular frequency (and you should) - make a mention. "Updated every Monday" is a good way to tell your visitors to come back and check for more interesting content every Monday. News and content based sites put the date and time they were last updated - so if you visit CNN or CNET, you'll know when the news on that page was last updated - a great indicator of how fresh the content is. A simple piece of JavaScript will allow you to incorporate the same on your pages too. Put this code where you want this message to be displayed (usually displayed in a top corner, or at the bottom of the page:
  <script language="JavaScript">
   document.write("Last modified " + document.lastModified);
  </script>
This is what your visitors will see:


If your webpage has some specific focus (mine is about the Internet), you can even sign up with ISyndicate and have news and features automatically added to your page in the way you see fit. This way, without any effort on your part, your page has fresh content constantly being added to it! Here's how I customised Internet related news for visitors to my site:
Other Internet news you can use!




What's New
Another useful way to guide your regular visitors is to create a "What's New" section. Each time you update your page, you can change this section to reflect what are the new contents that have been added to the homepage / website on what date. Your average What's New section looks like:

What's New
  • June 06, 1999 - Added some more tips in the "Maintain Your Homepage" section.
  • May 15, 1999 - Updated and added new links in the "Homepage Promotion" section. Try out the new downloads featured there... . . .


Email Alerts
You could also offer email alerts to visitors, so that those who sign up are notified when you make changes to your webpages. NetMind is one such service that you can use for free. After signing up, you just have to put a box like this on your page for it to work.
NetMind
(Incidentally, this image was cut down to 52% of it's original 4 Kb size thanks to NetMechanic - talk about practising what you preach!)


Remember: People will keep coming back to your webpage if there is something new to keep pulling them back. And that's in your hands!

The Steps

Introduction

Content

Create (HTML)

Images

Jazz It Up

Hosting

Tune Up

Promotion

Maintenance

ToolBox



Related Links

ISyndicate
Add syndicated content to your webpages for free - and get the latest news displayed automatically!

NetMind
An email alert facility to keep your visitors updated whenever you make changes to your page.






Back to index.

© Lyndon Cerejo: email | www.strategist.net | search site | sitemap