• User Centric

    my approach to building experiences

  • Clients Helped

    with user-centered design

  • Thought Leader

    Author and Presenter

Who i am

About me

What i do

UX Hats

My core user experience skills are put to use in different stages of the user-centered design process. Explore the various UX hats I wear during the stages below.

  • Discovery


    User Research, Stakeholder Interviews, Personas, UX Journey Maps, Heuristic Reviews

  • Design

    Information Architect / UX Designer / Prototyper

    Card Sorting, Information Architecture & Sitemaps, Wireframes, Interaction Design, Prototypes

  • Validation

    UX Analyst

    Usability Testing, UX Support (during development)


Work Samples

My portfolio is available upon request.

Experience and Background


Lyndon Cerejo | Certified User Experience Strategist

2000 - 2014

Capgemini / CGE&Y / Ernst & Young

UX Leader of Capgemini's Rapid Design & Visualization (RDV) North American practice.

Senior Manager responsible for thought leadership, UX processes, solutions, service offerings and managing UX projects.

Conducted heuristic analysis to develop the 2005 GM global B2C interactive strategy resulting in a massive improvement in JD Powers customer satisfaction scores across all brands (Cadillac, Chevy, Saturn, Saab, etc.)

Led the usability testing for the redesign of Merrill Lynch’s global web presence (ml.com) resulting in a 40% increase in user satisfaction and a 60% increase in page views - the site was awarded the "Best Financial Services Website" award from the Web Marketing Association.

User experience research and usability evaluation leading to a redesign of the Office Depot web site, resulting in a 4% increase in shopping cart size and a 30% decrease in support calls

Managed onshore and offshore teams, as well as design agency partners

AAA, Alcatel-Lucent, Allstate, American Express, Ameriprise, Applebees, Assurant, AutoTrader, Cisco, CNA Insurance, Coca-Cola, Dr. Pepper, Farmers Insurance, General Motors, Honeywell, Johnson & Johnson, Lorillard, Merrill Lynch, Novo Nordisk, Office Depot, Praxair, TIAA-CREF, WalMart, Wellpoint, Windstream

1998 - 1999


Program Strategist - part of the initial core startup team, responsible for: strategic planning, new product development, and relationship development.

Spearheaded ongoing development and customer care of community services including Rediff Homepages, Rediff Tickets Online, Rediff Shareware, and RediffMail

Developed strategic partnerships to aid brand-building and ecommerce promotion (e.g. MTV and Sony Music)

Developed loyalty and incentive programs to attract and keep site visitors and ecommerce customers

Developed the Rediff Affiliate Program

Managed localized online movie promotions, sweepstakes and other online contests.

Managed and executed opt-in email campaigns for rediff.com services as well as for client campaigns

1995 - 1998

Internet Consultant

Netventures Limited (Mumbai, India)
Ideation, conceptualization and development of service oriented websites.

Child Rights & You (Mumbai, India)
Online and offline marketing the re-launch of the CRY site

Herbertson Limited (Mumbai, India)
Developed a comprehensive Internet Marketing Strategy for this spirits company, part of the UB Group of Companies

Chaitra Leo Burnett (Mumbai, India)
Single-handedly conducted the first-of-its-kind online survey of Non Resident Indians to study their perceptions about the Tata Group (India's leading corporation). Developed the survey, created the online survey (no click-n-build survey sites existed back then), marketed the survey, analyzed responses and presented findings to the agency.

Times of India
India's first weekly columnist about the Internet (Net Gains).


Certification & Education

2012: Certified User Experience Analyst (CXA) - Human Factors International

2005: Certified Usability Analyst (CUA) - Human Factors International

1998: MBA (Marketing) - Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai University

1995: BS (Electronics) - Mumbai University

LinkedIn Profile
lycerejo @ yahoo dot com