Net Strategist @ Strategist.Net Web-Strategist - one skilled in maneuvering the Internet for gain. See Strategist.Net, Lyndon Cerejo

On this site: user experience and usability resources, internet marketing & online strategy articles, case studies, and my work in this field since 1995
Timeline from 2000 to present date   Timeline from 1995 to 1999
 
 Lyndon Cerejo is a certified user experience & usability strategist with a successful track record with clients including Coca-Cola, Merrill Lynch, Allstate, General Motors, Walmart, and Office Depot.

His key areas of expertise are user experience analysis, usability testing, online strategy & marketing. Résumé | email


Recent Thoughts
Improving The Online Shopping Experience, Part 2: Guiding Customers Through The Buying Process
Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products
How late is too late for User Experience?
A User-Centered Approach To Web Design For Mobile Devices
Design Better And Faster With Rapid Prototyping


net.work

Engineer, MBA and Net Strategist: my work in a nutshell
 rediff.com
 research
 marketing
 seminars


articles

I have been writing articles about online marketing and business since 1998. Browse or search archived articles, and read recent articles:
- Hierarchy of User-Experience Needs
- Reach Competitors' Customers


personal

Digital photography hobby


Client Successes
Lyndon led the user experience and usability testing effort for the Walmart Video Download Store, which was beta-launced in 2007.

Lyndon led the usability testing for the redesign of Merrill Lynch’s global web presence (ml.com) in 2005 - the site was awarded the "Best Financial Services Website" award from the Web Marketing Association.

Lyndon led the usability testing for the redesign of Merrill Lynch’s intranet site which was named one of the "Top 10 Intranets" by the Nielsen Norman Group and featured in their 2006 design annual.

Lyndon conducted heuristic analysis to develop the 2005 GM global B2C web strategy. The new JD Powers scores after the recommendations were implemented were spectacular:
  • GM went from 1 site in the Top 5 of JD Power’s rankings in 2004 to 3 of the 2005 JD Power's Top 5, including the #1 site. No other US OEM had any in the Top 10!
  • In the 2004 rankings, only 3 of GM’s 8 brands were above industry average; 63% of their sites score below industry average. After implementing the recommendations, all of GM’s sites were above industry average in the 2005 rankings
  • In 2004, GMC and Saab were two of the four worst scored sites; in 2005, both were above average, with GMC at #11 in the rankings
Published Author
marketing.com marketing.com:
My book is a strategic guide to adapting traditional marketing for the Internet [more...]
ISBN: 81-7656-182-7 @Amazon
 
Frost:"Two roads diverged in a wood, and I - I took the one less traveled by, And that has made all the difference"
 
published.articles | net.work | marketing.com | about.lyndon | email