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Presentations |
Title: Marketing Adaptations in an Internetworked World
Delivered: December 1998
Place: Vigyan Bhavan, New Delhi
Event: International Marketing Conference: One World One Market - Vision 2020
Summary:
The Internet has changed the world of marketing. Traditional marketing rules can no longer be used "as-is" in the online world. Rules need to be adapted for successful marketing on the Internet.
In this presentation, I look at how customers behave differently online and how the 4 Ps of marketing (Product, Price, Place and Promotion) along with research change when the Internet comes into the picture.
Lyndon Cerejo, Programme Strategist
Rediff On The Net
along with
Dr. Mrs. H. Santhanam, Full Time Faculty
Jamnalal Bajaj Institute of Mangement Studies