.r é s u m é
Lyndon Cerejo
Email Lyndon
Detailed curriculum vitae
.o b j e c t i v e
To define strategies and develop and implement solutions to exploit the Internet.
.e x p e r i e n c e
Cap Gemini Ernst & Young US LLC, NYC
Internet Strategist 2000-Present
Part of DareStep, the Cap Gemini Ernst & Young Practice that handles user-centered consulting and web strategy and development.
* Conducted industry research, market and competitive analysis
* Developed Internet strategies
* Developed service offerings
Optimos Inc., Virginia
Internet Consultant 1999-2000
Part of the incubator team involved in feasibility studies and incubating dot-com projects from conceptualisation to launch and beyond.
* Conducted industry research and market analysis.
* Website strategy development.
* Evaluated potential partners and explored relationships for content.
Rediff On The Net (rediff.com), Bombay
Programme Strategist 1998-1999
Responsibilities: Strategic planning, partnership
development and new product development to build and grow online communities.
* Spearheaded ongoing development and customer care of
community services like Rediff Homepages, Rediff Tickets
Online, Rediff Shareware, and RediffMail.
* Developed strategic partnerships to aid brand-building
and ecommerce promotion (MTV and Sony Music, to name two).
* Developed loyalty and incentive programmes to attract
and keep rediff.com customers.
* Developed the Rediff Affiliate Programme.
* Managed localised online movie promotions, sweepstakes
and other contests online, on an ongoing basis.
* Managed and executed opt-in email campaigns for rediff.com
services as well as for client campaigns.
[Click here for more...]
Netventures Limited, Bombay
Internet Consultant 1997-1998
Responsibilities included ideation, conceptualisation and development of service oriented websites.
Projects: Metasearch Engine, Study of Asian Internet market.
Child Relief & You, Bombay
Internet Consultant 1998
Responsibilities: Marketing and relaunching the CRY site.
* Successful promotion of the site in online and offline media.
Herbertson Limited, Bombay 1998
Developed a complete Internet Marketing Plan for this alcohol company.
Chaitra Leo Burnett, Bombay
Management Summer Trainee 1997
Single-handedly conducted an online survey of Non Resident Indians to study their perceptions about a top Indian business house.
Patni Computer Systems, Bombay
Software Engineer 1995-1996
Worked on a groupware program for Hitachi, Japan.
* Won the coveted teamwork award.
.e d u c a t i o n
Masters of Management Studies (MBA equivalent), Marketing 1996-1998
Jamnalal Bajaj Institute of Management Studies, Bombay University
* Final Year Study - Marketing on the Internet
Bachelor of Engineering, Electronics 1991-1995
K. J. Somaiya College of Engineering, Bombay University
.a c t i v i t i e s
* India's first Internet columnist, guiding readers to
resources online since 1995.
* Frequent speaker and contributor of professional articles
on Internet marketing.
* Co-author of marketing.com - a book about marketing adaptations on the Internet, released December 1999.
.r e f e r e n c e s
References and additional information available upon request.
Do explore in greater detail, work I've done on the Internet.
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