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Net Gains (Apr 09, 99)
Net Gains Archives: 1995 | 1996 | 1997 | 1998 | 1999



Even if you've been walking around with your eyes closed, you could not have missed the price wars between television companies, or between audio companies for that matter - they make such a hungama about it. And while the brands battle it out in the market, it's the customer who finally benefits - Hallelujah! These battles have finally affected our Internet Service Providers too. When VSNL started offering Internet services in 1995, a 250 hour account cost a user Rs. 25,000 - no, that's not a typo, there are three zeros after 25, pricing it at Rs. 100 per hour. VSNL subsequently revised their rates a few times before the threat of competition became real. When I got my account a few months ago, the rates had come down to Rs. 20 per hour. When MTNL introduced their Internet services earlier this year, their rates were 15% less than VSNL rates. In a clever bid to retain existing subscribers, VSNL introduced a 20% slash in renewal rates. While this was great news for us existing users, VSNL still had to contend with the lower rates by MTNL for new Internet users. Finally, last week, VSNL announced that they had slashed their rates to match those of MTNL for new subscribers. So as things stand today, the Indian Internet user has seen access rates fall from the initial Rs. 100 per hour to just Rs. 17 per hour. And things can only get better…

Incidentally, VSNL's ad announcing their price cut also offered 10 reasons why people should become VSNL subscribers - nothing substantial and nothing khaas. In fact, it looked like the answers we used to write in our examinations - take a point, split it into as many sub-points as possible and then fill up an entire page with a lot of unnecessary words. I tried reading the ad without my spectacles, later with them on, and finally with a magnifying glass, but nowhere was there any mention about good customer service. And yet that's what is really crucial to the Internet user. However, that does not imply that MTNL is any better - I had frantic calls last week from MTNL subscribers who could not reach the MTNL Internet helpline… So much for the much touted line: "The customer is king!"

Last week was when I also realised just how much the Internet has affected our lives. There was this girl I had been seeing for the past couple of months, and things seemed to be going well between us - her talk was the usual girl talk about things like feelings and emotions, while I would talk about dot com - you know, the usual Net-nerd talk. The first and only time she used email was last week, when she wrote to break up with me! The most interesting part of her email however was her sign-off: "Have a nice day, and a nice life, and don't forget to party with others like you at www.dullmen.com" Now that was interesting - a site I had not visited before.

The site is a place where dull men can share thoughts and experiences - free from pressures to be "in" and "trendy" - and enjoy instead the simple, ordinary things of everyday life. While the entire site is geared to make the dull man feel at home and have a dull experience, there are a few sections worth mentioning. To help you evaluate whether this is the place for you to hang out, the site has a simple test lined up. There are dumb jokes (trust me, they're worse than the average PJs that are so common), and favourite dull pastimes - like watching paint drying, the straight row standing contest, or discussing the weather channel throughout the day! There are links galore to dull sites and even recipes (how to boil water was the star recipe, complete with a bonus tip!). If you think this is the website you'd like to call home, go ahead and download a certificate for yourself. And whatever you do, don't leave without visiting the Odds and Ends section. The only question on my mind is why she sent me this URL while saying goodbye. Had she brought it up earlier, we could have spent romantic hours surfing this site together…

Now wipe that dull expression off your face and go wash your face - you've got an entire day ahead of you! Yawn….




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