I build teams and systems that turn complex digital experiences and ecommerce journeys into simple, usable and high-converting experiences.
Leadership across digital platforms: building design teams, product discovery systems, design standards, and AI-enabled workflows that accelerate delivery without sacrificing craft or trust.
As Head of Product Research & Design, I built and lead a distributed team (US + India) supporting a multi-brand ecommerce portfolio. I've built the culture, operating model, design system, accessibility standards, and customer insight infrastructure that enable brands to move faster without breaking, and delivering coherent experiences across guest touchpoints while preserving brand expression via "freedom within a framework".
Before Inspire, as part of Capgemini's Digital Customer Experience Practice, I led and scaled design across 75+ organizations - from startups to Fortune 10 - learning what works at scale. That breadth taught me how to build systems, not just solutions. Now I apply that lens to digital platforms that need coherence, velocity, and craft.
Built an in-house research, design and content organization across the US and India to support digital experiences for the digital customer experience of Inspire's portfolio of brands, followed by restaurant employee and franchisee experience.
Enabled distinct brand expression on shared, conversion-driven, accessible multi-brand design system. Reduced platform design onboarding by 30%, and also facilitates quick preview of a new QSR brand web and app experience with a few clicks.
Turned solicited and unsolicited customer signals from a dozen disparate sources into a repeatable insight-to-roadmap decision engine that improved prioritization quality. Now uses AI responsibly with human oversight for quicker time to insights.
Drove enterprise-wide AI adoption through a human-centered approach, bottoms-up learning and experimentation, and responsible AI use with human ownership. Facilitated leadership team creating the first ever AI OKRs to increase efficiency and creativity.
