Getting Visitors To Opt In To Email Newsletters

With people overwhelmed by email, how do you get visitors to your web site to sign up for your email newsletter? This presentation has some best practices to get users to subscribe…

Email Newsletter Sign Up – Getting Users To Opt In
View more presentations from Lyndon Cerejo.

Web 2.0 In The Enterprise

This presentation showcases how Web 2.0 could be used within an enterprise with a “day (weeks, actually) in the life of” story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual [...]

Creating a Hierarchy of User Experience Needs

This presentation looks at how the principles behind Maslow’s pyramid of needs can be applied to the online world.

Created for a webinar Watchfire (now part of IBM) invited me to conduct in June 2001, the presentation was based on an article I wrote for ClickZ in March 2001: “Creating a Hierarchy of User-Experience Needs” [...]