Net Strategy Blog

Lyndon Cerejo is a certified user experience & usability strategist with a successful track record with clients including Merrill Lynch, Allstate, General Motors, Walmart, and Office Depot.

His key areas of expertise are user experience analysis, usability testing, online strategy & marketing.

Client Successes

Lyndon led the user experience and usability testing effort for the Walmart Video Download Store, which was beta-launced in 2007.

Lyndon led the usability testing for the redesign of Merrill Lynch’s global web presence (ml.com) in 2005 – the site was awarded the “Best Financial Services Website” award from the Web Marketing Association.

Lyndon led the usability testing for the redesign of Merrill Lynch’s intranet site which was named one of the “Top 10 Intranets” by the Nielsen Norman Group and featured in their 2006 design annual.

Lyndon conducted heuristic analysis to develop the 2005 GM global B2C web strategy. The new JD Powers scores after the recommendations were implemented were spectacular:

• GM went from 1 site in the Top 5 of JD Power’s rankings in 2004 to 3 of the 2005 JD Power’s Top 5, including the #1 site. No other US OEM had any in the Top 10!
• In the 2004 rankings, only 3 of GM’s 8 brands were above industry average; 63% of their sites score below industry average. After implementing the recommendations, all of GM’s sites were above industry average in the 2005 rankings
• In 2004, GMC and Saab were two of the four worst scored sites; in 2005, both were above average, with GMC at #11 in the rankings