Creating a Hierarchy of User Experience Needs

This presentation looks at how the principles behind Maslow’s pyramid of needs can be applied to the online world.

Created for a webinar Watchfire (now part of IBM) invited me to conduct in June 2001, the presentation was based on an article I wrote for ClickZ in March 2001: “Creating a Hierarchy of User-Experience Needshttp://www.clickz.com/839221

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