Welcome

On this site: user experience and usability resources, internet marketing & online strategy articles, case studies, and my work in this field since 1995.
Coming soon: ux templates and sample deliverables

Web 2.0 In The Enterprise

This presentation showcases how Web 2.0 could be used within an enterprise with a “day (weeks, actually) in the life of” story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual world, mashups, RSS

Creating a Hierarchy of User Experience Needs

This presentation looks at how the principles behind Maslow’s pyramid of needs can be applied to the online world.

Created for a webinar Watchfire (now part of IBM) invited me to conduct in June 2001, the presentation was based on an article I wrote for ClickZ in March 2001: “Creating a Hierarchy of User-Experience Needshttp://www.clickz.com/839221